Privacy Policy

BrightPal (“BrightPal,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how BrightPal collects, uses, discloses, and protects personal information when you visit our website, contact us, submit information through our website, or otherwise interact with BrightPal online.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, as well as certain information automatically collected when you use our website.

Information You Provide

Depending on how you interact with BrightPal, we may collect information such as:

Name

Email address

Phone number

Company or clinic name

Job title or professional information

Information about your business or marketing needs

Information submitted through contact forms, consultation requests, or other forms on our website

Information provided when communicating with us by email, phone, or other channels

Payment and billing information when necessary to process a transaction

Please do not submit sensitive medical information, protected health information, Social Security numbers, or other highly sensitive personal information through general website forms unless the applicable BrightPal service or form specifically requests that information and provides appropriate instructions for doing so.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address

Browser type and version

Device type

Operating system

Pages viewed

Referring website or source

Approximate location derived from IP address

Date and time of visits

Website usage and interaction information

We may use this information to operate, secure, analyze, and improve our website and services.

2. How We Use Personal Information

BrightPal may use personal information to:

Respond to inquiries and requests

Schedule consultations or meetings

Provide and manage our services

Communicate with clients and prospective clients

Process payments and maintain business records

Provide customer support

Improve our website, services, marketing, and user experience

Analyze website and campaign performance

Send business-related communications

Send marketing or promotional communications where permitted by law

Prevent fraud, abuse, security incidents, or unauthorized activity

Comply with legal, regulatory, and contractual obligations

Establish, exercise, or defend our legal rights

We use personal information only for legitimate business purposes consistent with this Privacy Policy and applicable law.

3. Cookies and Tracking Technologies

BrightPal may use cookies, pixels, analytics tools, and similar technologies to operate our website and understand how visitors interact with it.

These technologies may help us:

Maintain website functionality

Remember preferences

Understand website traffic and usage

Measure the effectiveness of our marketing

Improve website performance

Understand how visitors arrive at and interact with our website

Some third-party services we use may also place cookies or similar technologies on our website.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.

Where required by applicable law, BrightPal will provide additional notices or choices regarding cookies and similar tracking technologies.

4. Third-Party Service Providers

BrightPal may use third-party companies and service providers to help operate our business and provide our services.

These providers may include companies that provide:

Website hosting

Analytics

Advertising and marketing technology

Customer relationship management (CRM)

Scheduling and appointment systems

Email and communication services

Payment processing

Data storage and security

Other business and technology services

These providers may have access to personal information when reasonably necessary to perform services on our behalf. We seek to use providers that are appropriate for the services they perform and require information to be handled consistent with applicable agreements and law.

Third-party providers may have their own privacy policies and practices, which are separate from this Privacy Policy.

5. Advertising and Analytics

BrightPal may use advertising, analytics, and measurement technologies to understand website activity and evaluate the effectiveness of our marketing.

These technologies may collect information such as device information, browser information, IP address, pages viewed, and interactions with our website.

Where applicable, third-party advertising and analytics providers may process information in accordance with their own privacy policies and applicable law.

BrightPal does not sell personal information simply as part of providing our services. Where applicable law provides individuals with rights concerning targeted advertising, sale of personal information, or similar processing, BrightPal will honor applicable requirements and available choices.

6. How We Share Personal Information

BrightPal may disclose personal information in the following circumstances:

Service Providers

We may share information with contractors, vendors, and service providers that assist us with operating our business, website, communications, payment processing, analytics, advertising, technology, and other business functions.

Business Transactions

Personal information may be disclosed as part of a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction, subject to applicable law.

Legal and Safety Reasons

We may disclose information when reasonably necessary to:

Comply with applicable law, regulation, legal process, subpoena, or court order

Protect the rights, property, or safety of BrightPal, our clients, users, or others

Investigate fraud, abuse, security incidents, or unlawful activity

Enforce our agreements or legal rights

With Your Direction or Consent

We may disclose information when you direct us to do so or otherwise provide consent where required.

We do not sell, rent, or trade personal information for money unless expressly disclosed and permitted under applicable law.

7. Healthcare and Patient Information

BrightPal provides marketing and patient acquisition services to healthcare and telehealth businesses. BrightPal is not itself a healthcare provider and does not provide medical diagnosis, treatment, or medical advice.

The general BrightPal website is intended primarily for business inquiries, client communications, and information about our services.

You should not submit medical records, diagnoses, treatment information, insurance information, or other protected health information through general BrightPal website forms unless a specific BrightPal service or form expressly requests such information and provides appropriate instructions.

When BrightPal processes personal or health information on behalf of a healthcare client, the applicable responsibilities and requirements will be governed by applicable law and the agreements between BrightPal and that client.

Where required by applicable law, BrightPal may enter into appropriate data-processing or Business Associate Agreements with clients.

8. Data Retention

BrightPal retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain appropriate business and financial records, resolve disputes, enforce agreements, comply with legal obligations, and protect our legitimate business interests.

When personal information is no longer reasonably necessary for these purposes, we may delete, de-identify, or securely dispose of it, subject to applicable legal or contractual requirements.

9. Data Security

BrightPal maintains reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. We cannot guarantee that personal information will never be accessed, disclosed, altered, or destroyed through circumstances beyond our reasonable control.

10. Third-Party Websites

Our website may contain links to third-party websites, platforms, or services.

BrightPal is not responsible for the privacy practices, security, content, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party website you visit.

11. Your Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to:

Request access to personal information we maintain about you

Request correction of inaccurate information

Request deletion of personal information, subject to applicable exceptions

Opt out of certain marketing communications

Exercise other rights provided by applicable privacy laws

To make a privacy-related request, contact us using the information provided below.

We may need to verify your identity before completing certain requests.

Where required by applicable law, BrightPal will provide information regarding the outcome of your request and any applicable process for appealing a decision.

12. Marketing Communications

You may receive communications from BrightPal regarding services, consultations, updates, or other information that may be relevant to your relationship with us.

You may opt out of promotional email communications by using the unsubscribe instructions included in the applicable message or by contacting us.

Opting out of promotional communications does not prevent us from sending necessary transactional, administrative, security, or service-related communications.

13. Children's Privacy

BrightPal's website and services are intended for business and professional audiences and are not directed toward children.

We do not knowingly collect personal information from children under 13 through our website. If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.

14. Changes to This Privacy Policy

BrightPal may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Material changes may also be communicated through our website or other appropriate means where required.

We encourage you to periodically review this Privacy Policy to remain informed about how BrightPal handles personal information.

15. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

BrightPal
Email: [email protected]
Website: gobrightpal.com