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Privacy Policy

Last Updated: 20 February 2023

BrightPal recognizes the value you place on your privacy and works diligently to safeguard your sensitive personal information as you interact with our website. This document outlines our approach to managing and utilizing the information we obtain from users. By accessing and using this website, you agree to comply with the most current version of this Privacy Policy. We recommend reviewing our Terms of Use as well, which details the rules governing your website use and any supplementary terms related to specific services or content areas.

"We" and "our" refer to BrightPal and related companies. "You," "your," "visitor," and "user" refer to any individual who accesses this site.

PERSONAL AND NON-PERSONAL INFORMATION

Our Privacy Policy explains how we manage both personal and non-personal data.

WHAT CONSTITUTES NON-PERSONAL INFORMATION AND HOW DO WE OBTAIN AND UTILIZE IT?

Non-personal information refers to data that does not reveal your identity. When you browse this website for general information about our offerings, we may gather certain non-personal information from your browser. Since non-personal information cannot connect back to you personally, we are free to use and distribute it without limitations.

DEFINING PERSONAL INFORMATION AND COLLECTION METHODS

Personal information consists of data that identifies you individually—such as your full name, home address, email, phone number, and fax details. We obtain personal information through multiple channels:

Application submissions and other documentation

Transactions conducted with us, our partners, or external parties

Data gathered to facilitate transactions, including payment card details

Opportunities throughout our website to voluntarily provide personal information, opt-in to communications, purchase products/services, or participate in activities

ARE COOKIES AND OTHER TRACKING METHODS EMPLOYED?

Yes. We employ cookies and comparable tracking mechanisms, including web beacons, to gather information on our website. A cookie is a small text file saved to your computer by a web server. Cookies cannot execute programs or transmit malware to your system. Each cookie is specific to you and can only be accessed by the web server that created it. Cookies primarily serve to enhance user convenience by remembering information across visits. If you register with us, a cookie allows BrightPal to retain your details, eliminating the need to re-enter billing or shipping information each time you return.

Web beacons are small graphics that enable the issuing party to track specific visitor data—such as browser type, IP address, and viewing time. Typically invisible to users, they can be embedded in web pages or emails to measure visitor counts, track navigation patterns, monitor email open rates, and measure response levels.

Third-party vendors may also place cookies on our site. We may partner with external companies to use cookies for tracking visitor behavior and gathering usage statistics, which is shared only in anonymized, aggregate form. These partners assist with site performance, content management, and user experience improvements. We may also partner with vendors to manage our email communications, who utilize cookies to evaluate campaign effectiveness. All information collected remains proprietary to BrightPal and is disclosed externally only in anonymous, aggregate formats.

Occasionally, third-party advertisers post ads on our website that may include cookies or web beacons. This Privacy Policy does not govern how third-party ad networks collect or use information. We do not manage these ad-serving cookies, and we recommend reviewing advertisers' individual privacy policies. Though we do not disclose your personal details to advertisers, they may track your browsing patterns across multiple sites to deliver targeted advertisements and may share information you directly provide with other entities.

Most browsers automatically accept cookies, though you can typically adjust your settings to decline them. Opting out of cookies may limit your ability to use certain interactive features on our websites.

IN WHAT WAYS DOES BRIGHTPAL UTILIZE PERSONAL INFORMATION?

BrightPal retains and employs your personal information to grant site access or provide products/services, fulfill your requests, process payments for purchases, maintain ongoing customer support, communicate offers or promotions (from BrightPal and partners), gather feedback, maintain records, conduct research, and develop or enhance our programs and services.

Information collected online may be merged with data from other sources. We may also strip away identifying details (name, email, social security number, etc.), converting it to non-personal information that we then handle as such. Additionally, we reserve the right to use your personal information to enforce our legal rights, ensure health and safety, or meet regulatory requirements and legal orders.

DOES BRIGHTPAL DISCLOSE PERSONAL INFORMATION TO THIRD PARTIES?

We do not distribute your personal information to unaffiliated third parties without your consent, except as outlined herein. In normal business operations, we may share personal information with service providers and contractors hired to perform work on our behalf. When sharing personal information with third parties for service delivery, we restrict their use to the specific purposes we've authorized.

We do not sell, trade, or publish your personal information except in connection with corporate transactions (mergers, acquisitions, dissolution, or sale). Certain transactions may involve third-party service vendors—such as financial institutions and credit processors—who collect information independently to facilitate credit, insurance, and escrow services. While we do not control their practices, we request transparency regarding their data usage.

Should you submit a review for another party through our Facebook Fan Review Application, we request permission to collect and share your basic details with that party. We may be required by law to release personal information upon receipt of court orders, subpoenas, warrants, or regulatory demands.

We cooperate with law enforcement to investigate and prosecute violations and harmful behavior. We may disclose your information to third parties if we believe disclosure is necessary to protect our interests, someone's wellbeing, or comply with legal requirements.

Regarding third-party advertisements mentioned above: if you engage with advertisers, this Privacy Policy does not apply to their practices, and you should consult their individual privacy policies.

HOW IS PERSONAL INFORMATION USED TO COMMUNICATE WITH YOU?

We may periodically reach out via email, mail, or phone to share information about programs, products, services, or content we believe may interest you. Our website also provides forms for direct communication. If your message warrants a response, we may reply by email, which may contain your personal information. We cannot assure the security of email transmissions against unauthorized access.

WHAT SECURITY MEASURES PROTECT YOUR PERSONAL INFORMATION?

We have adopted industry-standard technological and operational safeguards to prevent loss, misuse, alteration, or destruction of personal information. Only authorized staff and qualified vendors access your data, and they are bound by confidentiality obligations. Nevertheless, we cannot fully guarantee that unauthorized individuals will not access your information.

THIRD-PARTY WEBSITE LINKS

Our site includes hyperlinks to other websites with content we find valuable. BrightPal assumes no responsibility for the privacy practices or content of external sites.

PUBLIC DISCUSSION FORUMS

Our website hosts public forums discussing business valuation topics. Information you post becomes publicly accessible—please refrain from sharing confidential details. Any material you disclose publicly may be collected and used by others. BrightPal is not liable for third-party actions or policies regarding forum information. We neither endorse nor reject forum discussions and require compliance with our posting policies.

HOW CAN YOU ACCESS, MODIFY, OR ERASE YOUR PERSONAL INFORMATION?

You have the ability to view, modify, update, or remove any personal information you've submitted. You can also opt out of mailing lists and site registrations. Follow the instructions on the relevant web page or contact us at [[email protected]].

PROTECTION OF CHILDREN'S PRIVACY

BrightPal does not knowingly gather personal information from individuals under 13 years old. If you believe we have collected data from a minor, please notify us immediately.

POLICY MODIFICATIONS

BrightPal may update this Privacy Policy at any time. Changes will be documented in this section, and material updates will be prominently featured on our homepage. For privacy inquiries regarding any BrightPal-operated website, contact us at [[email protected]].